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The Palace of Seton

February11, 2007
HEADLINE NEWS:  SETON CASTLE SOLD TO INTERNET ENTREPRENEUR STEPHEN LEACH
After two years on the market by the McMillans, the former Seton Estate has sold for 5 million pounds.  

Former Article:  The sale of Seton House Castle

It's up and Adam
The changing fortunes of Seton Castle, January 28, 2005

THE MIRACLE makeover is a staple of daytime television. Take a piece of mutton dressed as trout, give her some new lipstick and a little black dress and she’s suddenly turning heads like Kate Winslet. It works for property, too. Give your rundown semi a new kitchen and a lick of paint and watch those offers flood in. But did you hear about the former bankrupt who added £13.75 million to the value of her house in two years? All she had to do was use the same interior decorator as the Queen.

Seton Castle, near Longniddry in East Lothian, was profiled in these pages more than two years ago when it was being sold by the Earl of Wemyss for offers above £750,000. The Robert Adam property, set in 13½ acres, was built in 1791 and for much of its history had been tenanted. As a result it was in quite a dilapidated state when Mary McMillan bought it for £1.25 million in December 2002.

The mother of six came from a working-class mining background and left school at 16. She says she made money in buying and selling furniture and later married a property developer. However, she was declared bankrupt in 1999 after owing money to a bank and came out of bankruptcy only two months before buying Seton Castle. Part of the money came from the sale of her home in Brunstane, near Edinburgh, which rose in value from £130,000 to more than £1 million over 13 years. That was just an appetiser for Mrs McMillan’s next money-spinner — turning Seton Castle from an ugly duckling into a possible £15 million swan.

Seton Castle is an exquisite example of Adam’s fascination with castle designs, but it had fallen into disrepair and experts had placed the cost of restoration at well in excess of £1 million. If you’re going to spend that sort of money, you may as well get the best. Enter Malcolm Duffin. The former head of design at the 200-year-old company Whytock & Reid had created fabric and furnishings for pop stars and the Royal Family — check out what he has done with the downstairs loo at Buckingham Palace next time you are there — and was now in charge of design at the Edinburgh firm Zebrano. He leapt at the opportunity to restore the castle to its former glory.

“A Robert Adam house sets an immediate tone for the scale of the project,” he says. “The highest priority was not to reinvent the wheel but to come up with a design that gave respect to the original architect.” That meant late nights of research and intense study of the Robert Adam archive, rediscovering the dazzling colours and delicate ornaments that Adam liked to employ.

“The design was quite easy,” he says. “We simply stripped the place back to its bare walls and rebuilt, replumbed, rewired it all. Put in central heating, a new kitchen, restored the stonework and designed and rebuilt the extensive parkland.” Easy for him, perhaps.

The first task was the landscaping and the creation of a structured parterre garden in the overgrown courtyard. Duffin prepared a design, which was completed by David Domoney, a landscape gardener. Inside, the main staircase was fully restored, with ironwork based on an original Robert Adam design and a scarlet and gold carpet. The hall walls were painted in a red so deep that it required six coats; a pair of newly upholstered Louis XV chairs added to the effect.

While most DIY stores will mix you a paint that goes with the new sofa, Duffin took this idea to its apotheosis with a silk damask for the dining room inspired by the colour of an emerald belonging to the owner. Adam-style curtains were added, as well as 18th-century chandeliers.

So far, so plush. Duffin then marched on with an oriental pale-blue silk wallpaper for the 440 sq ft master bedroom, a low-ceilinged study at the top of the house inspired by the mid-20th-century French designer Pierre Frey and a trompe-l’oeil panelled dining room with baby grand piano.

It is the transformation of the dank and dingy basement that is perhaps Duffin’s greatest achievement with the house. The spacious new kitchen has two Agas and a game storage room hung with paintings of wild animals, while another room that was filled with rubble and water has been transformed into a dark oak-panelled billiard room. A children’s playroom has also been added.

The restoration project has taken 18 months — about the time that it took Adam to build the house in the first place — and it is not complete. The wings of the castle need work and there is a jail to do up too. Duffin understandably refuses to comment on how much was spent, although Mrs McMillan has said that many friends offered their time free. Nonetheless, such opulent fittings cannot have come cheap and estimates in the local press have claimed that £2 million or more would have had to be spent on bringing it up to such a high standard.

But how has the property come on to the market at such an inflated price of £15 million? The new castle has been transformed spectacularly, but a mark-up of £13.75 million has raised eyebrows, particularly as the record for a house sale in Scotland was £7 million for Lee Castle, near Lanark, last year.

The answer might lie in the choice of agents. Seton Castle is being marketed by Coldwell Banker, an American firm, and it is difficult to avoid the suspicion that the owner might be testing the water to see what exceptionally wealthy international buyers are happy to pay before risking the more discerning domestic market. Hollywood stars, wealthy American bankers or even Russians are the likely target.

“You mustn’t underestimate the value of history,” says Audree Mevellec, the selling agent. “We don’t have this sort of place in America. I’ve sold small houses in Texas for £10 million, so Seton Castle is something of a bargain.”

Of course, a place is worth only what someone is prepared to pay for it, and if Mrs McMillan can find someone to pay £15 million for Seton Castle, then good luck to her. At least the new owner will not have to worry about doing up the place for some time.

 

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Overview
Arms of George, 7th Lord Seton.
     Head of the House
    Carolingian Lineage
    Seton Peerages
     The Main Line
     The Cadet Lines
     The Seton Descent
 
     The Early Setons
     The Early Lords
     The Lords Seton
     The Earls of Winton
     Viscount of Kingston
 
     The Parbroath Line
     The Meldrum Line
     The Touch Line
     The Cariston Line
     The Barnes Line
     The Garleton Line
 
 
     The Abercorn Line
     The Pitmedden Line
     The Lathrisk Line
 
     The Gargunnock Line
     Preston-Ekolsund Line
     The Mounie Line
     The Belches Line
 
    Eglinton Lineage
 
     The Bellingham Line
     The Seton's of Clatto